I grew up in the San Francisco Bay Area in the early 60’s. As a child, I played with Legos for hours; building and creating was my objective and daily routine. In the evenings, my father would set up the slide projector and screen in the living room and our family would watch slide shows of his photography. Back then, in the days of black and white television, viewing these big colorful slides was life changing for me.
As a teen, my first jobs were working with woods, plastics and metals in furniture and lighting shops. Then at the age of 21, I got a desk job working at a typesetting shop in Palo Alto, CA, in the heart of the Silicon Valley. The Valley was growing; personal computers were being born. I was influenced by the amazing technologies all around me.
In the mid 80’s I plunked myself in the heart of it all and started Frank Bevans Photography. I got right to work in my home studio with an unbending intent to create strong images. I quickly found that working from home in suburbia had many drawbacks. For example, there was one night when my neighbors admitted that they were not fans of my decision to build and shoot a fire-breathing dragon in my front yard. But with a handful of clients and a fair amount of confidence, I opened my first commercial studio in Mountain View, CA in 1986. I now had a headquarters for my imagination. My own studio gave me the freedom to design and build sets and provided my clients with a comfortable working environment. There was no turning back now; I had found my calling.
Early on, my clients were software developers, widget designers and magazine publishers, inventors and CEOs. They all had one thing in common, they were all searching for the most creative high-impact images to tell the story of their products and services. Back then, large format film cameras were king. Digital photography was still eight years on the horizon.
My clients often called for special effects. I would provide that service by doing multi-layer exposures. I developed a technique to achieve this with in-camera masking or sometimes moving the film from camera to camera, exposing multiple sets on one sheet of film. With that type of shooting, I was able to bring any imaginable concept to life. The genie was now out of the bottle. My creativity, resourcefulness and adaptability had become my calling card. Success followed.
The Bay Area was my home until 1999, when I moved to the foothills of the California Sierras. At that time, with the dawn of the Internet and FedEx, I could work from just about anywhere. I secured a wonderful new photography studio on ideal property that I also use for my outdoor sets. This beautiful, rural setting has afforded me the perfect environment in which to work and to engage in the ongoing evolution of digital photography.
My studio, a large interior shooting bay complete with an adjoining wood shop for building custom sets, has allowed bigger productions. And the location offers a variety of benefits. If I need a tractor or boat, a cowboy on a horse, or really any prop for that matter, it can quickly be secured. Rolling hills, mountain ranges, fields, lakes, streams and rivers are all nearby and serve as trusted backdrops. All this and I’m close to 3 major airports and two large cities, San Francisco and Sacramento.
I still find myself loving what I do and doing what I love. Traveling and teaching, learning and creating are gratifying elements of being a national and international commercial photographer: my life’s calling.
My years of experience, my drive and confidence assures my clients that no matter the circumstances, they can relax and expect the very best from me and my crew to help tell their unique story with the care and creativity and strength it deserves.